10.11.12 International Day of the Girl
Thanks to the tireless efforts of AUDACIA participant Plan International, and its partners, the United Nations has declared October 11, 2012 to be the first-ever International Day of the Girl. ...
Name & Logo
As the idea for a global forum focusing on girls' education began to take shape, divining a signature name and look for this unique event was a necessity. A committee of Emma Willard School alumnae and students kickstarted the branding process, and over a period of two months committee members considered over 200 names and their meanings. The names were sent to Emma Willard students, friends and colleagues around the country who chose AUDACIA, which in Italian and Spanish means fearlessness, daring, courage, and confidence.
Please click on the video by Elle Anderson below to see
these artists at work.
Music is Praan by Garry Schyman, used with permission.
From there, Emma Willard art teacher Lindsay Slaughter began the process of putting image to name by asking for student artists’ help. A group of twenty two students were introduced to the forum’s messaging and goals, and were asked to think of images that were versatile, timeless, simple, direct, and appropriate for an education forum.
A smaller design focus group of five, Harriet Zucker, Salma Amin, Beatrice Li, Peggie Hsu and Elle Anderson, then traveled to New York City to meet with Mark Kaminsky, a founding partner of SS+K, the marketing and communication agency responsible for LiveStrong bracelets and the branding of Mrs. Obama’s “Let’s Move” anti-obesity campaign. While in New York, Mr. Kaminsky taught students the key principles of