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Jan 15

Moments of Voice for Malala
Malala Yousufzai, a fifteen year old Pakistani blogger, has been using her voice ...

Nov 27

Information and Communication Technology
A new article in The Guardian explores how information and communication technology can be used to empower girls worldwide. ...

Oct 2

Half the Sky
AUDACIA participants will be interested to see this new piece of work from Nicholas Kristof and Sheryl WuDunn ...

Aug 17

10.11.12 International Day of the Girl
Thanks to the tireless efforts of AUDACIA participant Plan International, and its partners, the United Nations has declared October 11, 2012 to be the first-ever International Day of the Girl. ...

August 3

DFID Girls’ Education Challenge
DFID, the United Kingdom’s Department for International Development, is sponsoring a Girls’ Education Challenge. ...

Name & Logo

As the idea for a global forum focusing on girls' education began to take shape, divining a signature name and look for this unique event was a necessity. A committee of Emma Willard School alumnae and students kickstarted the branding process, and over a period of two months committee members considered over 200 names and their meanings. The names were sent to Emma Willard students, friends and colleagues around the country who chose AUDACIA, which in Italian and Spanish means fearlessness, daring, courage, and confidence.

Please click on the video by Elle Anderson below to see
these artists at work.
Music is Praan by Garry Schyman, used with permission.

Audacia Logo from Emma Willard School on Vimeo.

From there, Emma Willard art teacher Lindsay Slaughter began the process of putting image to name by asking for student artists’ help. A group of twenty two students were introduced to the forum’s messaging and goals, and were asked to think of images that were versatile, timeless, simple, direct, and appropriate for an education forum.

A smaller design focus group of five, Harriet Zucker, Salma Amin, Beatrice Li, Peggie Hsu and Elle Anderson, then traveled to New York City to meet with Mark Kaminsky, a founding partner of SS+K, the marketing and communication agency responsible for LiveStrong bracelets and the branding of Mrs. Obama’s “Let’s Move” anti-obesity campaign. While in New York, Mr. Kaminsky taught students the key principles of design and logo development.

Following their SS+K meeting, the students met with Khania Curtis, a graphic designer and architect with Davis Brody Bond Aedas who mentored students in a weekend workshop at Emma, which proved to be a lesson in both art and technology. Moderator Slaughter explained that students initially thought that to take their task seriously, it was vital to use the highly stylized tools of Photoshop, but Curtis coaxed them away from their computers and back to their sketch pads by asking them to use the traditional media of watercolors and pencil to achieve the heart of this message: a symbol created by the hands of educated young women in advocacy for the young women around the globe who are denied education. They found the power of their own, authentic voice, as they worked to give voice to others.